In this blog post, I will talk about a good article that I found on the Internet called 5 Tips to Maximize Your Brand’s Facebook Reach on Mashable.com written by Stacey Politi. The number of Facebook users is constantly expanding. Facebook reached 1 billion users by August 2011, which is fascinating. Below is a diagram showing the constant increase over certain period of time.
The article specifies and describes 5 main tips that will help you expand your brand’s Facebook reach and those are;
- Know your audience
- Practice brevity, be topical and don’t play hard to get
- Mind your content
- Engage the engagement
- Turn Your Fans’ Friends into Fans
These are very crucial. You need to identify what your customers want so you are able to satisfy their needs. Keep in mind that you should not view your customers are a whole group, but as an individuals. When you post new content on your Facebook page, post it at a time when majority of your fans are more likely going to be awake so they do not miss out on anything. Be aware of what their reaction is at certain times of the day. If you post a photo in the morning and you immediately hit 60 likes within few hours, and you post a photo in the evening and receiving significantly lower amount of likes, you are able to analyze that your fans are more active and engaged in the morning hours rather than in the evening hours.