Pro bono publico, often shortened to pro bono is a Latin phrase and in English means for public good. This phrase stands for a professional work that is being done voluntarily and most commonly with out any payment. Some people believe that pro bono service and volunteerism are the same, however, they are not. Volunteering is an activity performed by a person that does not particular have or need any special skills, only the willingness to help for the benefit of others without any financial reward. Pro bono service is an activity performed by a person with a specific profession and skills that is willing to help and provide service for the benefit of others that cannot afford to hire someone delivering the same service.
Some companies use this pro bono work (frequently referring to legal services) as a good tactic to increase the company’s reputation and good image since the two most common goals of companies are; reputation and human capital.
Online, I found a good organization called Taproot Foundation, which is focusing on pro bono services. This company is helping organizations and specific people to find the right service that is appropriate for them and matches their profession; “Every Service Grant is delivered pro bono by a team of 5-6 business professionals who volunteer their time and expertise to help a nonprofit in their community.” (Taproot Foundation, 2012).
The image above is explaining two goals of majority of organizations and how will pro bono help to achieve these objectives.
I found another great article regarding pro bono on Fastcompany website called 5 Myths About Pro Bono Design. The article is talking about designers and pro bono, however, it includes a dominant quote; “Pro bono shouldn’t be viewed as troublesome work that one performs for free but rather an opportunity to channel one’s skills into a rewarding project that stands to benefit a whole host of people, even you, the designer.” (Cary, 2011). Organizations that are involved in pro bono are more likely to increase their reputation, relationships with other organizations and stakeholders (customers, investors and so on), development and skills of employees.
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